Speakers

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Samir Mehta 
VP, Marketing
atEvent
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Alisa Groocock 
Research Director
SiriusDecisions
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Amelia Farber
Director of
Global Partnerships
Conversica 
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Malachi Threadgill
Research Director,
Account-Based Marketing
SiriusDecisions
Events are the ideal source of face-to-face interactions, but as great as your team is on the floor, there’s still a lot more to accomplish when the event comes to a close.
 
Join atEvent, SiriusDecisions, and Conversica, as we analyze what makes and breaks an event strategy once it leaves the booth, as well as breakdown the most vital action items that will vastly improve your effectiveness.
 

In this webinar, we’ll discuss best practices for:

  • Personalized follow-up incorporating Intent data
  • Post-event segmentation and routing
  • Integrated campaign strategies
  • Longer-term event performance analysis