Bringing Intelligence to Events:
Planning, Execution, and Measurement

on demand replay
Integrated marketing graphic

You approach each event the same way, crossing your fingers that this time, it will be different—only to return empty-handed. This just in: Unless you make some strategic changes around event management, events will keep failing to deliver sales-ready leads and ROI.

It’s time to break the cycle.

In this webinar replay, we discussed how you can:

  • Define and measure event success
  • Overcome the challenges of live events
  • Personalize and automate lead follow-up and reduce leakage

Watch the replay to listen to Uzair Dada, CEO of atEvent, and Erin Bohlin, SiriusDecisions Research Director, explain why current event management approaches are broken—and how you can fix them and optimize your event ROI.


Uzair Dada

Uzair Dada

Founder and CEO, atEvent

Uzair Dada is the Founder and CEO of atEvent and Iron Horse, an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading event lead management platform serving enterprise and mid-market companies globally. Uzair is a graduate of UC Berkeley and the Kellogg School of Business at Northwestern University.

Erin Bohlin

Erin Bohlin

Research Director, Demand Creation Strategies, SiriusDecisions
Erin Bohlin is a Research Director, Demand Creation Strategies at SiriusDecisions. She has over 15 years of marketing experience in demand creation, marketing operations and automation, and strategic planning and execution for b-to-b technology companies. As an early adopter of marketing automation, she has extensive experience in defining campaign strategy, implementing systems, and architecting business processes.