Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers’ toolbox. If there is a silver lining of Covid-19, it may be that we as demand gen marketers can put more time into developing a strong pre-event and post-event strategy, for when events rebound this fall.
Commissioned before the current crisis, this report nevertheless underscores the importance of live events for demand gen. Among the results of 200 demand gen execs, the survey found:
• 95% of marketers consider events important to their overall demand generation
• Driving pipeline is a top event marketing goal for 71% of B2B brands.
• 31% of B2B brands feel the biggest potential payoff of an integrated event strategy will be the ability to fuel other marketing campaigns.
Download the full report to start planning for the return of live events.