What’s Your EQ?
Raise Your Event Quotient to Boost Sales

on demand replay
GDPR and Events: What You Need to Know
What’s your EQ? We’re talking about your Event Quotient. As it stands, most businesses limit their reporting to the number of contacts generated – the equivalent of determining the value of a library by merely counting the number of loaned out books. In this webinar, atEvent and SiriusDecisions provide strategies for raising your EQ so you can reach your event marketing goals, capture qualified sales leads and prove ROI.
 

Watch the replay to gain an action plan for:EQ-Webinar1b (1)

  • Pre-event strategy
  • At-event lead generation
  • Post-event sales tactics
What are you waiting for? 2019 is the time to get smarter about how we plan and measure our live events.

Presenters

Uzair Dada

Uzair Dada

Founder and CEO, atEvent

Uzair Dada is the Founder and CEO of atEvent and Iron Horse Interactive, an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading global event lead management platform serving enterprise and mid-market companies globally. He also sits on the board of directors of Axos Bank. Uzair is a graduate of UC Berkeley and the Kellogg School of Management at Northwestern University.

Cheri Keith

Cheri Keith

Senior Research Analyst, SiriusDecisions
Cheri Keith is a Senior Research Analyst at SiriusDecisions, covering brand, communications and demand strategies, as well as related agencies and technology. She drives the conceptualization, writing, and delivery of research deliverables, including research briefs, process models and frameworks. She presents at SiriusDecisions and industry events and interacts directly with clients to review research findings, discuss business-related problems/issues and provide guidance. Cheri also leads the product management of the Technology and Services Provider offering.