From this webinar, you'll walk away with:
Uzair Dada is the Founder and CEO of atEvent and Iron Horse Interactive, an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading global event lead management platform serving enterprise and mid-market companies globally. He also sits on the board of directors of Axos Bank. Uzair is a graduate of UC Berkeley and the Kellogg School of Management at Northwestern University.Jonathan Tam is the Senior Research Director of Account-Based Marketing Strategies at SiriusDecisions. In his experience, he's built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness. Jon holds a BA in computer science and a management certificate in information systems from the University of Rochester.