Power Your ABM Strategy with Event Intelligence

Now Available On Demand
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Events continue to be one of the most effective marketing and sales channels with customers, prospects, and targeted accounts. But events continue to be managed in an analog manner, lacking the same modern technology structure and planning as our digital channels, leaving valuable data out of Enterprise ABM strategy. Watch our on-demand webinar with SiriusDecisions and atEvent to learn how to incorporate data from your events into your Account-Based Marketing strategy to augment contextual account and lead insights, improve workflow, and accelerate sales.

From this webinar, you'll walk away with: 

  • Event marketing tips for connecting with target accounts at events
  • Pre, at, and post-event strategies to boost your ABM outcomes
  • Key data and metrics you should focus on to optimize your ABM strategy


Uzair Dada

Uzair Dada

Founder and CEO, atEvent

Uzair Dada is the Founder and CEO of atEvent and Iron Horse, an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading global event lead management platform serving enterprise and mid-market companies globally. He also sits on the board of directors of Axos Bank. Uzair is a graduate of UC Berkeley and the Kellogg School of Management at Northwestern University.


Jonathan Tam

Senior Research Analyst, SiriusDecisions
Jonathan Tam is the Senior Research Director of Account-Based Marketing Strategies at SiriusDecisions. In his experience, he's built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness. Jon holds a BA in computer science and a management certificate in information systems from the University of Rochester.