Partner, Vice Chair Cyber/Data/Privacy
Director, Demand Gen
Founder & CEO
Growth Marketing Specialist
California Consumer Privacy Act (CCPA) is rapidly approaching and digital marketers should be prepared. The Privacy landscape is evolving, and that's going to require important adjustments to your integrated marketing strategy, but what does that mean?
We partnered with Iron Horse, ON24, as well as Boris Segalis of Cooley, one of the formidable leaders in the privacy space. We covered core marketing use cases and practical lessons on how to navigate CCPA law, and answered the most pressing questions digital marketers need to answer before the 1/1/2020 deadline.
In this webinar, you'll walk away with:
• An overview of the requirements and technicalities of CCPA
• A breakdown of how CCPA affects integrated marketing tactics
• An action plan for ensuring compliance with CCPA
• Examples of compliance from digital marketers