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Most companies spend 25%+ of their marketing budget on events and lead waste is a big issue many companies are facing at every big event. Learn how your company can reduce lead waste and start leveraging event data throughout the buyer's journey to drive sales.
In this webinar, we discussed:
Watch the replay to listen to Uzair Dada, CEO of atEvent, and Jessie Johnson, Research Analyst, Demand Creation Strategies, at SiriusDecisions, explain the impact of lead waste on events, and what your company needs to do to reduce waste and maximize ROI.
Uzair Dada is the Founder and CEO of atEvent and Iron Horse Interactive (IHI), an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading event lead management platform serving enterprise and mid-market companies globally. Uzair is a graduate of UC Berkeley and the Kellogg School of Business at Northwestern University.
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