Leveraging Event Data Throughout the Buyer's Journey

On Demand Replay
GDPR and Events: What You Need to Know

Most companies spend 25%+ of their marketing budget on events and lead waste is a big issue many companies are facing at every big event. Learn how your company can reduce lead waste and start leveraging event data throughout the buyer's journey to drive sales.

In this webinar, we discussed:

  • How to use the concepts of Signal, Response, and Action to power your live event investment, reduce lead waste, and integrate with nurture programs.
  • How to capture and operationalize insight into topics of interest within outbound marketing channels, in a GDPR-compliant manner.
  • What actions to take before, during and after the event to maximize ROI.

Watch the replay to listen to Uzair Dada, CEO of atEvent, and Jessie Johnson, Research Analyst, Demand Creation Strategies, at SiriusDecisions, explain the impact of lead waste on events, and what your company needs to do to reduce waste and maximize ROI.


Uzair Dada

Uzair Dada

Founder and CEO, atEvent

Uzair Dada is the Founder and CEO of atEvent and Iron Horse Interactive (IHI), an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading event lead management platform serving enterprise and mid-market companies globally. Uzair is a graduate of UC Berkeley and the Kellogg School of Business at Northwestern University.

Jessie Johnson Headshot

Jessie Johnson

Research Analyst, SiriusDecisions
Jessie Johnson is a marketing technology thought leader focused on leveraging marketing automation technologies and actionable intelligence in demand creation, content strategy and development, and integrated marketing. She has more than 15 years of experience working with b-to-b organizations in the key areas of digital transformation, inbound marketing, audience segmentation, lead nurturing, customer engagement, social media, and creative optimization across digital marketing channels.