When it comes to GDPR,
we've got your back at events.

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The EU General Data Protection Regulation (GDPR) is designed to protect the data privacy of EU citizens and to reshape the way organizations that interact with EU citizens approach data privacy. The main purpose of GDPR, which took effect on May 25, 2018, is to give EU citizens greater control over their personal information.

How does GDPR affect you and your events?

It goes without saying that events involve the transfer of attendees’ personal information, from event registration to onsite lead capture to follow-up. Receiving and documenting EU attendees’ consent to use their personal information is at the center of GDPR.

In legal terms, your customers and contacts—including the people you interact with at events—are "data subjects." Your company controls their data, and is appropriately named a "controller." As a third-party data "processor," atEvent processes the data you capture, on behalf of your company. GDPR provides a set of rights that may be applicable to your customers, and imposes a set of regulations that may be applicable to both your company (controller) and your processors.

GDPR with atEvent

Scroll down to learn about the key components of GDPR, and how atEvent helps you comply.

Consent-At-Capture

What it means for you

You’re at an industry event, and you meet a new French prospect who is interested in your company's solution. You’re now required to get his explicit, written consent prior to following up with him post-event.

How We Help You Comply

Our marketing consent-at-capture feature allows you to gain consent in the app at the time of lead capture, either through a check box or signature.

This feature may be enabled on an event-by-event basis and customized with your company’s legal language. You can view the status of a lead’s GDPR consent on the Leads page in atEvent Central; this information can also be mapped to your MA/CRM.

Right To Be Forgotten

What it means for you

Let’s say your British contact John Clark calls you to ask you to stop contacting him, and to remove him from your records. You must comply with his request by removing all of his PII (personally identifiable information) from your database and systems.

How We Help You Comply

Our GDPR Delete capability allows you comply with Right to be Forgotten requests by deleting all PII from all lead interactions associated with the lead in atEvent. atEvent provides a transaction ID for the deleted record so that you can demonstrate compliance.

Note that the information will only be deleted in atEvent Central—not your Marketing Automation or CRM system.

Disclaimer: This website is neither a magnum opus on EU data privacy nor legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand how atEvent has addressed some important legal points. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this information as legal advice, nor as a recommendation of any particular legal understanding.