The EU General Data Protection Regulation (GDPR) is designed to protect the data privacy of EU citizens and to reshape the way organizations that interact with EU citizens approach data privacy. The main purpose of GDPR, which takes effect on May 25, 2018, is to give EU citizens greater control over their personal information.
How will this affect you and your events?
It goes without saying that events involve the transfer of attendees’ personal information, from event registration to onsite lead capture to follow-up. Receiving and documenting EU attendees’ consent to use their personal information is at the center of GDPR.