The EU General Data Protection Regulation (GDPR) is designed to protect the data privacy of EU citizens and to reshape the way organizations that interact with EU citizens approach data privacy. The main purpose of GDPR, which takes effect on May 25, 2018, is to give EU citizens greater control over their personal information.
How will this affect you and your events?
It goes without saying that events involve the transfer of attendees’ personal information, from event registration to onsite lead capture to follow-up. Receiving and documenting EU attendees’ consent to use their personal information is at the center of GDPR.
In legal terms, your customers and contacts—including the people you interact with at events—are "data subjects." Your company controls their data, and are appropriately named "controllers." As a third-party data "processor," atEvent processes the data you capture, on behalf of your company. GDPR provides a set of rights that may be applicable to your customers, and imposes a set of regulations that may be applicable to both your company (controller) and your processors.