Product / CCPA

Stay a Step Ahead of CCPA
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CCPA

With the increased emphasis on consumer privacy and data protection, smart organizations are shifting focus to first-party data—the kind you capture at in-person meetings and events with atEvent. 

What is CCPA?

CCPA is a new consumer protection law that affects California-based businesses with revenue above 25 million USD, as well as those whose primary business is that of buying or selling personal information. The law is designed to protect Californians by giving them more control over their data.

Comply with CCPA—and Other Regulations

atEvent’s flexible Marketing Consent feature allows you to comply with CCPA, GDPR, and other privacy regulations. Leads can review your Privacy Policy right on the spot, select which individual communication channels they wish to opt in to, and indicate agreement by simply selecting I agree—or adding a signature.

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Capture In-Person Intent Data without Hesitation

Turn CCPA into an opportunity with a privacy-compliant solution that lets you capture in-person intent data at events. Here’s how atEvent helps you comply:

Right to Notice

What It Means for You

At your largest trade show, Californian consumer Joanne Smith wants to know what categories of personal data you will collect from her, and how you will use it—before she gives you marketing consent. Under CCPA, you are required to comply with this request.

How We Help You Comply

atEvent’s flexible Marketing Consent feature allows you to include your company’s legal language in the mobile app, along with a hyperlink to your Privacy Policy or Terms of Use, so Joanne (and all your contacts) can review this information before providing consent. For a more personalized and transparent approach, use optional individual opt-ins to capture consent for different tactics, such as email and text.

The Right to Deletion

What It Means for You

Let's say your Californian contact Victor Hernandez calls you on March 13, 2020 and asks you to remove him from your database. To comply, you must remove his personally identifiable information (PII) from all of your systems, including atEvent, as far back as March 14, 2019.

How We Help You Comply

atEvent’s GDPR Delete capability gives you the ability to comply with requests for erasure by deleting all PII from lead interactions associated with the contact, for the date range you specify. atEvent provides a transaction ID for the deleted records so you can demonstrate compliance. 

Note that the information will only be deleted in atEvent—not your marketing automation or CRM system.

Disclaimer: We are not lawyers and nothing on this page should be considered legal advice. Please consult an attorney to address the individual needs of your business.
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