Stay a Step Ahead of CCPA
with atEvent

CCPA

With the increased emphasis on consumer privacy and data protection, smart organizations are shifting focus to first-party data—the kind you capture at in-person meetings and events with atEvent. 

What is CCPA?

CCPA is a new consumer protection law that affects California-based businesses with revenue above 25 million USD, as well as those whose primary business is that of buying or selling personal information. The law is designed to protect Californians by giving them more control over their data.

atEvent Helps You Comply with CCPA

Turn CCPA into an opportunity with a privacy-compliant solution that lets you capture first-party intent data at events. Here’s how atEvent helps you comply:

Right to Notice

What It Means for You

At your largest trade show, Californian consumer Joanne Smith wants to know what categories of personal data you will collect from her, and how you will use it—before she gives you marketing consent. Under CCPA, you are required to comply with this request.

How We Help You Comply

atEvent’s flexible Consent at Capture feature allows you to customize the consent language that appears in the app to apply to GDPR, CCPA or your organization’s marketing consent policies. Beginning January 1, 2020, you will also be able to include a hyperlink to your Privacy Policy and Terms of Use within the app, so leads can review this information before providing consent. In early 2020, you will also see the ability to capture consent for individual tactics, such as email and text.

The Right to Deletion

What It Means for You

Let's say your Californian contact Victor Hernandez calls you on March 13, 2020 and asks you to remove him from your database. To comply, you must remove his personally identifiable information (PII) from all of your systems, including atEvent, as far back as March 14, 2019.

How We Help You Comply

atEvent’s GDPR Delete capability already gives you the ability to comply with requests for erasure by deleting all PII from lead interactions associated with the contact, for the date range you specify. atEvent provides a transaction ID for the deleted records so you can demonstrate compliance. 

Note that the information will only be deleted in atEvent—not your Marketing Automation or CRM system.

Are your marketing programs ready for CCPA?

Find out with this short CCPA Maturity Assessment for Marketers from our partner, Iron Horse Interactive.
 
 
 
 

Disclaimer: We are not lawyers and nothing on this page should be considered legal advice. Please consult an attorney to address the individual needs of your business.