Founder & CEO
Senior Director, Marketing
Demand generation leaders face pressure to build integrated marketing campaigns, with all forms of communication—advertising, social media, direct mail and events (in-person and
virtual)--linked together and working in harmony. But this is easier said than done. While events play a critical role in reaching senior audiences, tying them into an end-to-end campaign can be a major challenge. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach.
In this webinar, you will learn:
- The principles of a truly integrated, omni-channel campaign
- Common pitfalls that prevent live events and webinars from producing results at their full potential
- Specific actions you can take to transform events into an engine for generating and accelerating opportunities