ON-DEMAND WEBINAR
Building Integrated Campaigns: How to Make Events & Webinars Central to your Demand Gen Strategy

Demand generation leaders face pressure to build integrated marketing campaigns, with all forms of communication—advertising, social media, direct mail and events (in-person and 

virtual)--linked together and working in harmony. But this is easier said than done. While events play a critical role in reaching senior audiences, tying them into an end-to-end campaign can be a major challenge. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach.