Speakers

uzair-dada-2
Uzair Dada
Founder & CEO
atEvent
alisa-groocock
Alisa Groocock 
Research Director
SiriusDecisions
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Tessa Barron
Senior Director, Marketing
ON24
Demand generation leaders face pressure to build integrated marketing campaigns, with all forms of communication—advertising, social media, direct mail and events (in-person and 
virtual)--linked together and working in harmony. But this is easier said than done. While events play a critical role in reaching senior audiences, tying them into an end-to-end campaign can be a major challenge. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach.
 

In this webinar, you will learn:

  • The principles of a truly integrated, omni-channel campaign
  • Common pitfalls that prevent live events and webinars from producing results at their full potential
  • Specific actions you can take to transform events into an engine for generating and accelerating opportunities