Attendees will leave with an action plan for:
Uzair Dada is the Founder and CEO of atEvent and Iron Horse Interactive, an award-winning demand generation agency serving an array of Fortune 500 companies. Under his leadership, atEvent has become a leading global event lead management platform serving enterprise and mid-market companies globally. He also sits on the board of directors of Axos Bank. Uzair is a graduate of UC Berkeley and the Kellogg School of Management at Northwestern University.Cheri Keith is a Senior Research Analyst at SiriusDecisions, covering brand, communications and demand strategies, as well as related agencies and technology. She drives the conceptualization, writing, and delivery of research deliverables, including research briefs, process models and frameworks. She presents at SiriusDecisions and industry events and interacts directly with clients to review research findings, discuss business-related problems/issues and provide guidance. Cheri also leads the product management of the Technology and Services Provider offering.